Bard, M. G. The complete idiot's guide to Middle East conflict Annotated Bibliography

Bard, M. G. The complete idiot's guide to Middle East conflict - Annotated Bibliography Example Bennett, A. G. (2009). The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies. New York City: The McGraw Hill Companies. This book was taken into account because it gave an in-depth detail about the strategies of both Pepsi and Coca-Cola in Cyber war, and how both companies attracted internet users through its marketing approach. Although much is not written about the competition in internet, but at least Pepsi and Coke are competing for marketing slots on the internet. This book is about the internet marketing strategies and rivalry between different well established brands such as Google and Yahoo, HP and Apple etc. The book gives an early history of the initiation of cyber war between Coca Cola and Pepsi; where Coca Cola introduced â€Å"Coke Rewards† as result of Pepsi introduction of â€Å"Pepsi Stuff†. This book is extremely credible because of its neutral approach to cyber marketing with respect to different rival countries. Solis, B., & Kutcher, A. (2010). Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the Web. New Jersey: John Wiley & Sons Inc. This Book was written by well known author of internet marketing Brian Solis and well known actor Ashton Kutcher. It gave an in-depth detail about internet marketing ventures of Coca-Cola and analyzes its success in that aspect.